BRAND DEVELOPMENT
product launch management
coaching & consulting
product launch management
coaching & consulting
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Boutique product launch management, services, and consulting for purpose-led wellness, beauty, & self-care brands
Do you have a product manufactured and ready to sell or in the process of being developed, but need help with what comes next? I’m here to provide holistic, expert-level guidance & professional resources to build the foundations of your unique entrepreneurial journey, bring your product to market, and tilt the odds of success in your favor – even in the most saturated of spaces.
LET’S TALK
LET’S TALK
CLIENTS
FEATURED IN:
FEATURED IN:
What do you need help with today?
PROFESSIONAL
EDUCATION
EDUCATION
Worksheets, courses, video trainings, and more to support your product-based business
PRODUCT LAUNCH & BRAND SERVICES
Results-driven e-commerce and branding packages based on your business's stage of growth
CONSULTING &
STRATEGIC ADVISORY
STRATEGIC ADVISORY
Book a one-off call or request ongoing mentorship for a clearer path in your business journey
Success Stories
ETERNAL GARDEN
From concept to execution, Dillon now has not only a brand, but a plan – and every asset he needed to build a strong cross-platform marketing campaign and test for product viability.
SQUIGGLY BABY
Jelena had an amazing idea for her product line, but as busy mom with a full time job, she really needed a strong partner to rely on with help planning her launch and overcoming mental hurdles.
LIVING RATIO
Jonathan made 10k in the first 24 hours of his new product launch after filming this video. 2 years later, he has now exceeded his product subscription goals for his supplement powder, Cacao Calm.
MY TRACK
RECORD:
RECORD:
23
PRODUCT
LAUNCHES
LAUNCHES
57
LIFESTYLE
BRANDS
BRANDS
$35 million
GENERATED
REVENUE
REVENUE
100+
SATISFIED
CLIENTS
CLIENTS
Hi, I’m Gina Herrera
PRODUCT LAUNCH STRATEGIST, CONSULTANT, DESIGNER, MARKETER, DOG LOVER... AND A WHOLE LOT OF OTHER THINGS, TOO .
Imagine spending 10 years as a catch-all graphic designer trying to prove that design is important and has a direct impact on sales… then realizing you were wrong.
The fact is, design can have an incredible impact on sales - IF you have sales to have an impact on in the first place.
My prior agency position involved managing a creative team with the singular goal of getting new products out there, from ideation and pitch stages to development and placement on retail shelves and in online stores. And so I started thinking...
What could I bring to the table from that past experience, outside of killer design skills, to help my clients have the best possible chance of winning sales?
The fact is, design can have an incredible impact on sales - IF you have sales to have an impact on in the first place.
My prior agency position involved managing a creative team with the singular goal of getting new products out there, from ideation and pitch stages to development and placement on retail shelves and in online stores. And so I started thinking...
What could I bring to the table from that past experience, outside of killer design skills, to help my clients have the best possible chance of winning sales?
Today, 3 years later, I am providing the support that new entrepreneurs actually need - from initial brand development, product messaging, and websites to marketing strategy, ad creative, & advisory consulting
After completely reworking my business around this question, I now focus on tangible results, not chasing conceptual artistic awards. My primary goal is always to help you sell more product.
My clients have been featured in Elle, Forbes, Cosmopolitan, the NY Times, Vice, and other media outlets, and can be found in a wide variety of wellness categories ranging from skincare and supplements to fertility and mental health. And best of all, I finally feel like I am truly providing the support that new entrepreneurs actually need.
My clients have been featured in Elle, Forbes, Cosmopolitan, the NY Times, Vice, and other media outlets, and can be found in a wide variety of wellness categories ranging from skincare and supplements to fertility and mental health. And best of all, I finally feel like I am truly providing the support that new entrepreneurs actually need.
BOOK A CHAT
BOOK A CALL
Love Letters
FOLLOW MY ACCOUNT ON IG FOR
ECOMMERCE MARKETING TIPS
ECOMMERCE MARKETING TIPS
@ THEWELLNESSHATCHERY
