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Portrait of product launch specialist and ecommerce expert Gina Herrera against NYC skyline

Boutique product launch management, services, and consulting for purpose-led wellness, beauty, & self-care brands

Do you have a product manufactured and ready to sell or in the process of being developed, but need help with what comes next? I’m here to provide holistic, expert-level guidance & professional resources to build the foundations of your unique e-commerce journey, get your product and brand to market, and set you up with all of the components you need to tilt the odds of success in your favor to win consistent sales – even in the most saturated of spaces.

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FEATURED IN:

Success Stories

SolBrush

Sold over $2M+ of their first product within just months of initial launch

Living Ratio

Sold over $10,000 of new product in 24 hours and hit over 1M+ in annual revenue

Oakcha

Upleveled their branding & packaging experience after acquiring over 7,000 five-star reviews

see more project results

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MY TRACK
RECORD:

PRODUCT
LAUNCHES

LIFESTYLE
BRANDS

$35 million

GENERATED
REVENUE

100+

SATISFIED
CLIENTS

Hi, I’m Gina Herrera

PRODUCT LAUNCH STRATEGIST, CONSULTANT, DESIGNER, MARKETER, DOG LOVER... AND A WHOLE LOT OF OTHER THINGS, TOO .

Imagine spending 10 years as a catch-all graphic designer trying to prove that design is important and has a direct impact on sales… then realizing you were wrong.

The fact is, design can have an incredible impact on sales - IF you have sales to have an impact on in the first place.

My prior agency position involved managing a creative team with the singular goal of getting new products out there, from ideation and pitch stages to development and placement on retail shelves and in online stores. And so I started thinking...

What could I bring to the table from that past experience, outside of killer design skills, to help my clients have the best possible chance of winning sales?

Today, 3 years later, I am providing the support that new entrepreneurs actually need - from initial brand development, product messaging, and websites to marketing strategy, ad creative, & advisory consulting

After completely reworking my business around this question, I now focus on tangible results, not chasing conceptual artistic awards. My primary goal is always to help you sell more product.

My clients have been featured in Elle, Forbes, Cosmopolitan, the NY Times, Vice, and other media outlets, and can be found in a wide variety of wellness categories ranging from skincare and supplements to fertility and mental health. And best of all, I finally feel like I am truly providing the support that new entrepreneurs actually need.

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Love Letters

Living Ratio Cacao Calm supplement powder pouch design portfolio piece by Gina Herrera

"Gina is the best of both worlds; a deeply creative person with acute attention to detail and incredible marketing experience. Her management & design skillsets were beyond essential to our most important product launch ever. The process was seamless & low-commitment on our end, and our partnership with Gina resulted in luxurious, agency-quality results."

JONATHAN PANTALIS

LIVING RATIO

Looky Lou mailer box unboxing experience portfolio piece by Gina Herrera

"Gina is absolutely an expert at what she does. She was exactly what I was looking for to elevate my brand. She was super on-time, super on top things and made some great connections for me. Her work, guidance, and coaching was invaluable. I would highly, highly suggest working with Gina and I will be collaborating with her in the near future."

KAITLYN T.

THE LOOKY LOU

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ECOMMERCE MARKETING TIPS

@THEWELLNESSHATCHERY