Gina Herrera | Brand Development | Product Launch Management | Consulting & Advisory
ecommerce branding & marketing specialist
The Wellness Hatchery submark

Living Ratio

Functional Supplement Drink Powder Mix
10k in sales in the first 24 hours of a new product launch and over 150k in subscription sales since
Jonathan, the owner of a 7-figure keto sugar-free chocolate company, came to me wanting to uplevel his business so that he could feel confident about approaching new partnerships. These changes were to be made in preparation for the launch of a brand new product, an innovative hot chocolate supplement powder.
After the entire company was renamed and rebranded accordingly, a strong email campaign, conversion-optimized landing page, and retail-ready product packaging was prepared for the Cacao Calm launch. Within the first 24 hours of the release, Jonathan has sold over $10,000 of product through his email list, and over the course of the past year has done over 150k in monthly subscription sales.
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