Gina Herrera | Brand Development | Product Launch Management | Consulting & Advisory
The Wellness Hatchery submark


Hair Wellness
Increased overall salon revenue through the development of an in-house hair product line
Prominent salon owner Angelo Pisacreta of Angelo David Salon NYC came to me looking for strong, memorable packaging for his in-house hair wellness line, hoping to provide a more holistic experience for the clients at his Madison Ave studio who struggle with hair loss. We wanted to allow his formulations to stand out amongst the competition as a luxurious and high end solution from a trusted expert in the haircare space.
The result is Olegna, a refined and upscale product line including a shampoo, conditioner, serum, candles, and supplement capsules. Angelo was able to rename, reformulate, and relaunch his entire brand so that his clients would have a newer, more premium option for at-home hair wellness support. Selling his own products in house instead of relying on other brands has allowed him a new stream of additional revenue through selling dependable high-quality formulations to the clients whose trust he has already gained in the salon chair.
Service Package:
BrandBloom Accelerator™
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