Gina Herrera | Brand Development | Product Launch Management | Consulting & Advisory
ecommerce branding & marketing specialist
The Wellness Hatchery submark

Sol Brush

Brush-On Mineral Powder Sunscreen
Sold over $100,000 of product within one week of launch
The founders of SolBrush reached out to me with a plan to create a powdered sunscreen brand specifically designed for moms and children, with the idea that the product could be used not only on the face, but on the whole body. This value proposition would allow families to decrease the unpleasantness and time demands of trying to apply sticky liquid sunscreen on their children, and allow them to have more time to make fun memories.
The goal of this project was to create a strategic brand identity that would be eye-catching and appealing on social media, as well as create a conversion-optimized website that would convey the unique features and benefits of the product clearly, while supporting a fast and easy checkout process. I also designed a press kit that would safely hold the product in all three shades, a video brochure, and a personalized cosmetic bag to be sent out to popular momfluencers, to encourage them to promote the product on their Instagram stories. SolBrush launched on April 27th, and as of May 3rd, has done over $100,000 in sales exclusively through influencer / affiliate marketing.
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